DHEERAJ SHARMA. A Study Of Generative Ai-Driven Innovation In Retail: Enhancing Customer Experience And Market Competitiveness. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 3124–3145, 2025. DOI: 10.52783/eel.v15i3.3756. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3756. Acesso em: 23 feb. 2026.