MR JITH , DR.M. DHANALAKSHMI; DR. D. PAUL DHINAKARAN, DR.SHWETA BAMBUWALA; DR BUVANESWARI R, DR. RAMESH KUMAR. AI-Driven Personalization In E-Commerce: Impact On Consumer Purchase Intention And Trust. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 3697–3710, 2025. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3831. Acesso em: 15 mar. 2026.