DR. PRITHIVI S, DR.B.SARANYA, DR M SURESH, DR.M.ANURADHA, DR. D. PAUL DHINAKARAN, M.RAJALAKSHMI. The Ethical Implications Of Ai In E-Commerce: Consumer Data, Transparency, And Algorithmic Bias. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 1549–1560, 2025. DOI: 10.52783/eel.v15i4.3925. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3925. Acesso em: 14 mar. 2026.