DL DEEPTHI RAJ. Behavioural Segmentation and the Privacy Personalisation Paradox in Indian Digital Advertising. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 2198–2206, 2025. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4039. Acesso em: 15 may. 2026.