KALLOL SAHA. Synthesizing Desire: An Investigation into Consumer Trust and Purchase Intent Towards AI-Generated Product Imaginary and Ad Copy. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 2442–2449, 2025. DOI: 10.52783/eel.v15i4.4070. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4070. Acesso em: 5 apr. 2026.