DHIVYAAN S, GOWTHAM S, AARYAN S, POUSHALI M. Examining the Effect of Digital Loyalty Programs on Purchase Intention and Engagement of Gen Z B-school Students. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 2553–2562, 2025. DOI: 10.52783/eel.v15i4.4095. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4095. Acesso em: 15 mar. 2026.