NIDHI SHUKLA. Neuromarketing Insights into Sensory Stimuli: A Study of Emotional Arousal and Buying Behavior. European Economic Letters (EEL), [S. l.], v. 16, n. 1, p. 435–450, 2026. DOI: 10.52783/eel.v16i1.4154. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4154. Acesso em: 24 jan. 2026.