MR. DHEERAJ RAJGONDA PATIL. “Understanding Advertising Mix Effectiveness: A Bibliometric Mapping of Research Themes with Strategic Insights for Jewellery and Luxury Brands”. European Economic Letters (EEL), [S. l.], v. 16, n. 1, p. 887–896, 2026. DOI: 10.52783/eel.v16i1.4211. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4211. Acesso em: 14 feb. 2026.