KALYANI MANE, AMIT AGGARWAL. Social Media Marketing Strategy and Consumer Buying Behaviour of Premium Cosmetic Products: A Comprehensive Literature Review. European Economic Letters (EEL), [S. l.], v. 16, n. 1, p. 1289–1307, 2026. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4272. Acesso em: 12 may. 2026.