RASHIKA, YUVRAJ CHAHAR. Peer Influence versus Commercial Persuasion: Social Media’s Role in Shaping Online Shopping Behaviour among Young Female Consumers in India. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 5368–5377, 2025. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4274. Acesso em: 23 mar. 2026.