KRUPALI JANI, DR. DHAVAL VYAS. An Empirical Study on Factors Influencing Buying Behaviour of Generation Z in E-Commerce in India. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 2751–2765, 2026. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4279. Acesso em: 5 apr. 2026.