DR. DEBASHREE SOUVIK JANA, PROF. (DR.) JAY PRAKASH VERMA, DR. PRATAP VASANTRAO PAWAR. Evaluating the Effectiveness of AI-Driven Personalization in Enhancing Customer Engagement on E-Commerce Platforms. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 2766–2780, 2026. DOI: 10.52783/eel.v15i4.4292. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4292. Acesso em: 5 apr. 2026.