SANCHITA DATTA, RENU KHANDELWAL, IQRA KHATRI. A Study on Zepto’s Deceptive Promotional and Pricing Strategies in Mumbai’s Quick-Commerce Sector. European Economic Letters (EEL), [S. l.], v. 16, n. 1, p. 1719–1734, 2026. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4313. Acesso em: 17 may. 2026.