ANAND P G, MANJUNATH K R. Phygital Strategies Redefining Business Paradigms Through Physical-Digital Integration and Emerging New Business Paradigms - An Empirical Study. European Economic Letters (EEL), [S. l.], v. 16, n. 1, p. 1854–1873, 2026. DOI: 10.52783/eel.v16i1.4333. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4333. Acesso em: 27 mar. 2026.