R.VISALAKSHI, R.TAMILSELVI. The Role of Brand Loyalty in Women’s Buying Behavior Towards Washing Machines: An Empirical Study in Coimbatore District. European Economic Letters (EEL), [S. l.], v. 16, n. 1, p. 1904–1909, 2026. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4337. Acesso em: 27 mar. 2026.