G. SUGUNA VALLI, K. LATHA, S. HERAM. Marketing Strategy in Emerging Economies: Opportunities, Innovations, and Startup Perspectives in Developing Market Environments. European Economic Letters (EEL), [S. l.], v. 16, n. 2, p. 56–64, 2026. Disponível em: https://eelet.org.uk/index.php/journal/article/view/4362. Acesso em: 21 apr. 2026.