MAYUR PHATAK, ISHA JOSHI, Raja Roy Choudhury,. Exploring the Role of Social Media Marketing in E-Commerce Success. European Economic Letters (EEL), [S. l.], v. 13, n. 3, p. 2054–2066, 2023. Disponível em: https://eelet.org.uk/index.php/journal/article/view/670. Acesso em: 2 aug. 2026.