VASUDEVAN SUNDARARAJAN, G NIKITA, SHWETA TEWARI, A NAGARAJ SUBBARAO. The Impact of Culture on Brand Personifications and Consumer’s Purchase Intentions of the Brand. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 352–376, 2025. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2407. Acesso em: 20 mar. 2025.