TWINKLE TRIVEDI, RESHMI MENON, HIMANI RAVAL. Bridging the Divide: A Bibliometric Analysis and Systematic Literature Review on the Integration of Traditional and Digital Marketing Strategies . European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 1235–1246, 2025. DOI: 10.52783/eel.v15i1.2500. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2500. Acesso em: 17 mar. 2025.