TARUN BABU KANDIKUPA, Y S S PATRO, V V DEVI PRASAD KOTNI. ANALYZING THE EFFECTIVENESS OF DIGITAL MARKETING ADVERTISING AMONG GENERATION Y IN THE CONSUMER ELECTRONICS SECTOR. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 2472–2484, 2025. DOI: 10.52783/eel.v15i1.2641. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2641. Acesso em: 13 jan. 2026.