B.RAJESWARI, V. PRAVEEN KUMAR, R.S.HARISH KUMAR VARMA, VENKATESWARA RAO VANGA, S. VENKATA RAMANA. DIGITAL MARKETING EFFECT ON URBAN INDIAN CONSUMERS: BUYING PATTERNS FOR ELECTRONIC PRODUCTS IN THE DIGITAL ERA. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 2802–2813, 2025. DOI: 10.52783/eel.v15i2.3123. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3123. Acesso em: 14 jul. 2025.