TANUSHA JAIN, AMISHA GUPTA. Thematic Analysis for Identifying the Factors Affecting the Adoption of Augmented Reality by the Customers in the E Commerce Industry in India. European Economic Letters (EEL), [S. l.], v. 13, n. 5, p. 580–584, 2023. Disponível em: https://eelet.org.uk/index.php/journal/article/view/796. Acesso em: 13 jan. 2026.