Deependra Nath Pathak, Chinapaga Ravi, Milan Patel, Vivek Ravishankar Dubey, B. Vasavi, Radha Ranjan. 2024. “AI-Powered Analysis of Social Media Effects on Consumer Purchasing Behaviour in E-Marketing”. European Economic Letters (EEL) 14 (4):1109-19. https://eelet.org.uk/index.php/journal/article/view/2240.