Mr Jith , Dr.M. Dhanalakshmi, Dr. D. Paul Dhinakaran, Dr.Shweta Bambuwala, and Dr Buvaneswari R, Dr. Ramesh Kumar. 2025. “AI-Driven Personalization In E-Commerce: Impact On Consumer Purchase Intention And Trust”. European Economic Letters (EEL) 15 (3):3697-3710. https://eelet.org.uk/index.php/journal/article/view/3831.