Mansi Jaiswal, Dhananjai Gupta, Shishir Gupta, Shilpi Raj, Aparna Singh (2024) “Optimizing Supply Chains: AI and ML Approach for Enhanced Marketing Strategies”, European Economic Letters (EEL), 14(2), pp. 1219–1228. doi: 10.52783/eel.v14i2.1462.