[1]
Mr Jith , Dr.M. Dhanalakshmi, Dr. D. Paul Dhinakaran, Dr.Shweta Bambuwala, and Dr Buvaneswari R, Dr. Ramesh Kumar, “AI-Driven Personalization In E-Commerce: Impact On Consumer Purchase Intention And Trust”, EEL, vol. 15, no. 3, pp. 3697–3710, Oct. 2025.