B.Rajeswari, V. Praveen Kumar, R.S.Harish Kumar Varma, Venkateswara Rao Vanga, S. Venkata Ramana, “DIGITAL MARKETING EFFECT ON URBAN INDIAN CONSUMERS: BUYING PATTERNS FOR ELECTRONIC PRODUCTS IN THE DIGITAL ERA”, EEL, vol. 15, no. 2, pp. 2802–2813, May 2025.