B. Sangeetha, RVS Praveen, K. Sivakumar, Deshmukh Narendra Pandurang, Deepak Sundrani, K. Soujanya. “Behavioural Economics and Consumer Decision-Making: A Study of Financial Products”. European Economic Letters (EEL), vol. 14, no. 3, Oct. 2024, pp. 2441-50, https://eelet.org.uk/index.php/journal/article/view/2019.