Prof. Sundram Priyadarshnie , Dr. Anamika Srivastava, et al. “Experiential Perception Of Buying Behaviour Of Gen Z- Using Regression Analysis ”. European Economic Letters (EEL), vol. 15, no. 2s, Oct. 2025, pp. 10-18, doi:10.52783/eel.v15i2s.3836.