Bibhash Auttri, Koneti Chaitanya, Sreeram Daida, Sanjiv Kumar Jain. “Digital Transformation in Customer Relationship Management: Enhancing Engagement and Loyalty”. European Economic Letters (EEL), vol. 13, no. 3, July 2023, pp. 1140-9, doi:10.52783/eel.v13i3.410.