Dr. Debashree Souvik Jana, Prof. (Dr.) Jay Prakash Verma, Dr. Pratap Vasantrao Pawar. “Evaluating the Effectiveness of AI-Driven Personalization in Enhancing Customer Engagement on E-Commerce Platforms”. European Economic Letters (EEL), vol. 15, no. 4, Mar. 2026, pp. 2766-80, doi:10.52783/eel.v15i4.4292.