Adila Haddad, Radhia Lassoued, Assia Lassas. “The Role of Customer Relationship Management in Improving the Mental Image of the Company”. European Economic Letters (EEL) 14, no. 4 (November 16, 2024): 284–290. Accessed October 1, 2025. https://eelet.org.uk/index.php/journal/article/view/2123.