Sandeep Tyagi. “Effect of Big Data Analytics and Artificial Intelligence on Perceived Sales Performance in India B2B Market- Mediating Role of Customer Relation Management Technology”. European Economic Letters (EEL) 15, no. 2 (May 24, 2025): 3022–3034. Accessed October 15, 2025. https://eelet.org.uk/index.php/journal/article/view/3142.