James Desmond Mclean-Arthur, Kunjal Sinha. “Investigating the Primary Drivers of Consumer Behaviour in Ghana’s Online Fashion E-Commerce Market”. European Economic Letters (EEL) 15, no. 2 (June 9, 2025): 3925–3940. Accessed March 16, 2026. https://eelet.org.uk/index.php/journal/article/view/3231.