Dr. Jagdish Kumar Sahu, and Mr. Dayalal Sankhla, Dr. Chamoli Anjana. “Personalized Marketing in the Digital Age: The Role of AI in Consumer Behavior Analytics”. European Economic Letters (EEL) 15, no. 3 (July 10, 2025): 292–303. Accessed October 20, 2025. https://eelet.org.uk/index.php/journal/article/view/3415.