Dr. Soma Hazra, Dr. Shubham Rajpal, and Ms.Nitika Goyal, Dr Mukesh Jethwani. “Leveraging AI for Sustainable Marketing and Financial Efficiency: An Integrated Framework for Green Competitive Advantage”. European Economic Letters (EEL) 15, no. 3 (September 22, 2025): 2789–2806. Accessed April 5, 2026. https://eelet.org.uk/index.php/journal/article/view/3715.