Dr. Gauri Dhingra,Dr. Diksha, and Sruthi S. “Culture As a Campaign: HR-Driven Marketing Strategies In The Digital Age”. European Economic Letters (EEL) 15, no. 3 (November 13, 2025): 3869–3880. Accessed March 15, 2026. https://eelet.org.uk/index.php/journal/article/view/3889.