G. Suguna Valli, K. Latha, S. Heram. “Marketing Strategy in Emerging Economies: Opportunities, Innovations, and Startup Perspectives in Developing Market Environments”. European Economic Letters (EEL) 16, no. 2 (April 15, 2026): 56–64. Accessed April 21, 2026. https://eelet.org.uk/index.php/journal/article/view/4362.