1.
M. Mahadeva, S. Baskaran. Cross Marketing of Financial Products in Public Sector Banks: Empirical Evidence from Bengaluru Metropolitan in Southern India. EEL [Internet]. 2024 Feb. 12 [cited 2026 Mar. 17];14(1):681-8. Available from: https://eelet.org.uk/index.php/journal/article/view/1086