1.
P. Padmanaaban, Surabhi Jha, R. Emmaniel, N. Subramanian, Roop Raj, Ravi Kishor Agrawal. Building Stronger Relationships: The Role of Consumer-Centric Marketing Strategies. EEL [Internet]. 2024 Jul. 27 [cited 2025 Sep. 29];14(3):86-93. Available from: https://eelet.org.uk/index.php/journal/article/view/1752