B. Amarnath Reddy, G N P V Babu, R K Sant, Punam Ahlawat, Subharun Pal, Sudeshna Pahari. Behavioral Economics and Consumer Decision-Making: Insights from Experimental Research. EEL [Internet]. 2024 Sep. 11 [cited 2026 Feb. 4];14(3):1258-65. Available from: https://eelet.org.uk/index.php/journal/article/view/1887