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Dr. TR. Kalai Lakshmi, Dr. M. Sudha Paulin, Dr. A. Chitra Devi, Dr. Preethi Sheshadri, Dr. Hari Hara Sudan P. Prominent Role of Digital Platforms in Enhancing Customer Engagement and Influencing the Purchase Decisions of Gen-Z Customers . EEL [Internet]. 2024 Sep. 28 [cited 2025 Oct. 21];14(3):1940-8. Available from: https://eelet.org.uk/index.php/journal/article/view/1963