Himanshu Mathur, Shruti Mishra, Sandeep Songara, Rajil Ranjan. A Study of Behavioural Factors and Its Impact on Investment Decision. EEL [Internet]. 2024 Dec. 4 [cited 2025 Nov. 23];14(4):891-903. Available from: https://eelet.org.uk/index.php/journal/article/view/2214