1.
P.Maheswari, S.Balakrishnan. IMMERSIVE MARKETING: EXPLORING THE IMPACT OF VIRTUAL AND AUGMENTED REALITY ON CONSUMER BEHAVIOR AND BRAND ENGAGEMENT. EEL [Internet]. 2025 Apr. 4 [cited 2025 Sep. 23];15(2):148-52. Available from: https://eelet.org.uk/index.php/journal/article/view/2828