Arpita Majumdar, Trupti S Almoula. The New Age of Advertising: Evaluating Social Media’s Effectiveness in Engaging Young Female Consumers. EEL [Internet]. 2025 May 19 [cited 2026 Jul. 26];15(2):2478-92. Available from: https://eelet.org.uk/index.php/journal/article/view/3096