1.
Abdal Ahmed, Sneha Singh, Simran Sinha, Sumera, Shama Nargis. Broken Promises: The Impact of Misleading Marketing on Consumer Trust and Brand Loyalty. EEL [Internet]. 2025 May 24 [cited 2025 Nov. 8];15(2):2996-3005. Available from: https://eelet.org.uk/index.php/journal/article/view/3140