1.
Dr. Premlal Jagati,P.Anbarasan, Punit Dubey, Vandana Kanaskar, Atul Narang, Neha choursia, Pooja Jha, Gaurav Agrawal. Effectiveness Of Below-The-Line (Btl) Marketing Strategies For Branded Fmcg In Rural India. EEL [Internet]. 2025 Aug. 11 [cited 2025 Nov. 12];15(3):1491-50. Available from: https://eelet.org.uk/index.php/journal/article/view/3547