1.
Mario Martin, Dr.Md. Iftekhar Ahmad, Dr. Adhip Mahanty. A Study on Brand Preference Towards Foreign vs. Local Brands in the Indian Smartphone Market. EEL [Internet]. 2025 Aug. 20 [cited 2025 Oct. 20];15(3):1808-14. Available from: https://eelet.org.uk/index.php/journal/article/view/3590