Mr Jith , Dr.M. Dhanalakshmi, Dr. D. Paul Dhinakaran, Dr.Shweta Bambuwala, Dr Buvaneswari R, Dr. Ramesh Kumar. AI-Driven Personalization In E-Commerce: Impact On Consumer Purchase Intention And Trust. EEL [Internet]. 2025 Oct. 29 [cited 2026 Aug. 24];15(3):3697-710. Available from: https://eelet.org.uk/index.php/journal/article/view/3831