1.
Vani Aggarwal, Diksha , Waqar, Mohini, Priyanshi, Swarnim, Ansh. Decoding Indian Consumer Behaviour Toward Global Electronics Brands: A Cross-Cultural Analysis. EEL [Internet]. 2026 Jan. 18 [cited 2026 Jan. 24];16(1):379-92. Available from: https://eelet.org.uk/index.php/journal/article/view/4148